The Hon. Maxine Bernier, Minister of State (Small Business and Tourism), launched Canada’s Federal Tourism Strategy to position the country’s tourism sector for long term growth and global competitiveness.
“Canada continues to build on its success of the Vancouver 2010 Olympic and Paralympic Winter Games, the granting of Approved Destination Status by China and our recent designation as the number one country in the world by Future Brand’s 2010 Country Brand Index,” said Minister of State Bernier. “The Federal Tourism Strategy provides the scope and direction to help industry take advantage of this growth opportunity, increase tourism revenues and create jobs in all regions of Canada.”
The Federal Tourism Strategy will help align some 15 federal departments and agencies. 30 initial measures set out in four priority areas will see an increase in awareness of Canada as a premiere tourist destination; encourage development of extraordinary tourism experiences, fostering an adequate supply of skills and labour and facilitating access and travel to Canada.
More information on the launching of the strategy can be access here.