| Destination Ontario also published some traveller insights. Ontarians are turning to local travel, while financial and political barriers deter them from travelling to the US. Only a quarter of Ontarians indicated they are likely to travel to the US and less than one-third feel welcome there, significantly lowering outbound travel intentions. Nearly 9 in 10 Ontario residents are likely to take an overnight pleasure trip within the province in the next year, a trend that has remained stable since Fall 2024.
Ontarians also remain welcoming to US visitors, reflecting Canadian hospitality despite cross-border tensions. Ontarians maintain a respectful and balanced view of US visitors, with 44% expressing positive sentiments and 43% remaining neutral. This measured, hospitable outlook reflects Canadian values of politeness and openness, especially among older residents. Younger Ontarians are somewhat less positive but remain largely neutral, demonstrating that even amid tension, residents are courteous and welcoming.
These trends and insights from various organizations highlight the potential for strong domestic tourism and suggest opportunities for further growth in the sector, despite the current challenges. A lower Canadian dollar and traditional warm and welcoming Canada may also contribute to additional US dollars being spent in Canada in the coming months. |
