NOTO Strategic Plan – Press Release

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June 21, 2018
Nature & Outdoor Tourism Ontario (NOTO) is pleased to announce the launch of a new strategic planning process aimed at growing the organization, working with stakeholders within the tourism industry and providing value-add services for members. A strong and effective NOTO will address future growth and prosperity for the outdoor tourism sector. The new strategic plan will serve as a roadmap to guide NOTO through sustainable growth while providing innovative ways to meet industry needs. Tourism Northern Ontario is a key partner involved in this initiative and will serve as an asset during the overall process.
NOTO has retained Karen Jones Consulting Inc. to facilitate the strategic plan process which recently commenced in April 2018. The initiative will conclude in March 2019 with the aim to engage industry, community leaders and stakeholders to identify gaps and opportunities. NOTO is committed to taking a grassroots approach to identifying industry needs and assessing ways to foster an organizational culture that is responsive and adaptive to change.
 In order to grow, change is necessary. The new 5-Year Strategic Plan will outline our mission, values, priorities and benchmarks to shoot for as we chart our way forward to success. Our industry has seen many changes over the years, some that have impacted all of our members and others that affected only a few. It is time to check in and ensure that we are meeting industry needs in a sustainable way. This plan is for our members and for NOTO to become a stronger and more effective voice on behalf of our outfitters and the tourism industry.” stated Hilary Chambers, President of NOTO.
Through the strategic plan process, surveys and focus groups will be held throughout the Province to seek input into the future direction of NOTO. NOTO members and non-members are encouraged to provide feedback into the development of the 5 Year Strategic Plan.
For more information, please contact Laurie Marcil, Executive Director, NOTO at or 705-472-5552 EXT. 24.

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