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Ted Putnam is the owner/operator of Hawk Lake Lodge in Kenora, Ontario. Upon taking ownership six years ago, Ted took his passion and knowledge of fly-fishing and aggressively promoted the lodge to fly-fishermen. Hawk Lake Lodge has since been endorsed by Orvis, the world’s premier fly fishing company. One of only 8 lodges in the country (and 40 in the world) with such an endorsement, Hawk Lake Lodge attracts hundreds of fly fishermen annually targeting 5 different sport fish on the fly. Ted manages a staff of fly-fishing guides (as well as guides himself) and actively promotes fly fishing via print media and television shows each summer. Just last year Hawk Lake Lodge was a finalist for the world’s top fly-fishing lodge.
During this presentation Ted will discuss:
– Marketing; how to target fly fishers, what customers are looking for and what their needs and wants are when looking for a lodge.
– Operations; what a lodge will need to have in place to support this new clientele? From boats and tackle to staff and guides. Ted will talk about understanding your fishery and techniques as it relates to targeting your fish on the fly and other critical components often overlooked.
– Risks and rewards of expanding into this new market
Join Ted Putnam and Colin McKeown for this informative and insightful presentation at the Northern Ontario Tourism Summit.