NORTHERN ONTARIO TOURISM MARKETING STRATEGY 2012-2017
The Northern Ontario Tourism Marketing Strategy 2012-2017 has been concluded and presented to the executive of the Regional Tourism Organization 13 (RTO13). The document has been received and accepted and the RTO executive has indicated that they support the recommendations and direction of the strategy with the exception of what is detailed in an RTO document captioned ‘Response to the Consultants Report and Implementation Direction.’
The strategy looked to build on the success of the existing Northern strategy to ‘retool, refresh and reposition’ the marketing approach for the next five years. It is expected that stakeholders would use the strategy as a framework when planning and funding marketing efforts.
The new strategy was prepared by Erin Mitchell of Mitchell Westlake. The consultant was engaged by RTO13 in partnership with the Northern office of the Ontario Tourism Marketing Partnership Corporation (OTMPC). The strategy was developed through a four phased methodology that reviewed and assessed the existing Northern Strategy, examined the mandates and organizational structures of stakeholders in order to address roles and responsibilities for all levels of marketing efforts, tourism stakeholders were engaged and a five year strategy was developed. The strategy addressed among other things; financial resource allocations, markets, tactical strategies and research and measurements.
Both the ‘Response to the Consultants Report and Implementation Direction’ and the Northern Ontario Tourism Marketing Strategy 2012-2017, can be accessed and downloaded from the RTO 13 website. The links are: ‘Response to the Consultants Report and Implementation Direction’ and the Northern Ontario Tourism Marketing Strategy 2012-2017 .