Invaluable Training Opportunities to Enhance your Business at no extra charge

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Take advantage of the early registration rate and save….


Invaluable Training Opportunities to Enhance your Business at no extra charge 
The Northern Ontario Tourism Summit provides the opportunity to attend workshops the day before the summit begin at no additional cost. These sessions come as a bonus with your registration. We strongly advise that you take advantage of these workshops and better yet, secure your spot early.
There are two full day workshops on November 17th, 2014, from 9:00am to 4:00pm, lunch included. These workshops are:
Building a Culture of Service Excellence
This Session will be conducted by Jan Edissi of the Ontario Tourism Education Council (OTEC). Jan is an OTEC Master Trainer, she holds EMERIT certification in tourism training from the Canadian Tourism Human Resource Council. Jan has dedicated many years to the Service Excellence Series of Programs, in addition to her facilitation of management and leadership programs, the OTEC Designated Trainer Program, the Ready to Work program and the Safe Food Handling and Smart Serve certifications.
Understanding your customer and building and sustaining a culture of service excellence is vital to the success of any tourism business.  OTEC’s interactive “Service Excellence” program is recognized for its ability to provide owners, managers and supervisors with “best practice” strategies and tools to build a service excellence culture.  Click here for more information on Building a Culture of Service Excellence
Using Consumer Insight Research Effectively
Kathryn Forgacs started her career in international marketing in Europe. After immigrating to Canada, she found a new passion in marketing research, working both on the research supplier and research user side. Currently she is Research Manager for the Ontario Tourism Marketing Partnership Corporation, focusing on interpretation and implementation marketing research. She manages all aspects of research for the organization from concept testing to performance evaluation. In 2013, Kathryn was presented the Client-side Researcher Impact and Effectiveness Award from the Marketing Research and Intelligence Association.
Participants will learn about:
– New segmentation research specifically developed for Ontario and the Regional Tourism Organizations (RTO), including introduction to each of the segments,
– Travel motivations and interests of these segments,
– How to effectively reach these segments by understanding their media habits, and
– How to communicate with your target segments, what kind of messaging will evoke their interest.
The information presented at the session will be based on the Consumer Insight Research, a large scale marketing research project designed to provide OTMPC and the RTOs with in-depth information on consumer behavior, motivations and interests.
Important: Please note that the Early Bird Registration ends on October 15, 2014. The registration increases by 50 dollars after that date. Register now and save. Once you register we will send out a concurrent session sign up form which will allow you to choose which sessions you would like to attend.

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