What is the Experience Fishing Program?
Experience Fishing is an initiative that was developed to market unique Canadian angling experiences to non-anglers, with a specific focus on women, children, families and new Canadians.
The aim of the program is to provide business development support to participating Northern Ontario operators and assist them to reach the identified consumer segments. As the traditional angler market declines as a result of aging demographics, this program helps participating operators reach new markets. The Experience Fishing program is also a great tool and resource to assist operators through the recovery phase of COVID-19 as new domestic markets visit Northern Ontario.
Is there a cost to operators?
No! The program is entirely free for operators!
All we ask is that you provide us with data at the end of the season which will include how far along you are with the program, how many Experience Fishing packages did you sell, how many new anglers did you accommodate, etc. NOTO staff will reach out at the end of the season to collect this information. Operators have “Measuring Success” sheets in their operator kits and USB to help them keep track of this information. We also request that you share some of Experience Fishing’s social media posts and YouTube videos on your social networks.
What do operators receive?
- 4 fishing rods equipped with reels & line
- 1 Line Cutter
- 1 tackle box fully equipped with hooks, bobbers, sinkers, lures, etc.
- 1 bait bucket
- Sponsor swag items
- Experience Fishing marketing collateral, resources and step-by-step training & support to help you implement the program effectively and attract new markets to your business.
Want to get involved? Learn more and register by clicking here!