Experiential Travel Training for Operators in North Bay, ON

October 21 – 22, 2025  |  9:00 am – 4:00 pm

In-Person Group Workshop

What is this training workshop?

An interactive in-person workshop for 12 tourism operators, which will provide the tools and insights you need to design and deliver high-yield tourism experiences. This workshop will take you through ‘experiential travel design’ 101 and guide you through creating and delivering an experiential travel tourism offer that reflects your unique story and highlights the culture in Northern Ontario.

What will I learn?

• The value that experiential travel can add to your operation
• How to develop a unique tourism experience
• The difference between a tourism product and an experience
• Learn about influencing your overall revenue stream from increased sales of the existing products and offerings and new revenue through immersive experiences
• How to design an experience for your business, on your own or in collaboration with like-minded community partners, that offers the visitor an immersive, memorable and unique opportunity
• Learn through current success stories in Northern Ontario
• Learn about your local Destination Marketing Organization and how you can work together