Experience Fishing Program

NOTO is very excited to announce that we will become the new administrators of the Experience Fishing Program effective April 1, 2023!

We have a lot of exciting initiatives in the works to continue the growth and expansion of the program!


Experience Fishing is an initiative that was developed to market unique Canadian angling experiences to non-anglers, with a specific focus on women, children, families and new Canadians. The aim of the program is to provide business development support to participating Northern Ontario operators and assist them to reach the identified consumer segments.

As the traditional angler market declines as a result of aging demographics, this program helps participating operators reach new markets. The Experience Fishing program is also a great tool and resource to assist operators through the recovery phase of COVID-19 as new domestic markets visit Northern Ontario.

There is no cost to the operator to participate in the program. Click on the button below to learn more.