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 Beth Potter has led Tourism Industry Association of Ontario (TIAO) as President and CEO since January 2011. TIAO is the umbrella trade association for Ontario’s tourism industry. Beth currently serves as the Chair of the Governance Committee on the Workplace Safety and Prevention Services Board, and holds a seat on the Sector Advisory Committee for the Ontario Tourism Marketing Partnership Corporation. In addition, Beth often sits on issue-specific task forces as requested by various Ontario government ministries — most recently for the Ministry of Labour’s Minimum Wage Panel.
In February 2009, the Ontario government released the Tourism Competitiveness Study Report, Discovering Ontario: A Report on the Future of Tourism, also referred to as the Sorbara Report. The Study was undertaken with a view to “set a future path for tourism in Ontario”.
Five years after completion of the Report, TIAO embarked on a comprehensive, province-wide consultation process to assess the status of the Report’s recommendations. What are the new recommendations? Who is responsible? What is the timeline? Beth Potter, President and CEO of the Tourism Industry Association of Ontario, will explore some of these questions and help delegates look forward to the future of tourism as an industry and in partnership with government.
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