The season has officially begun! Hopefully we are all welcoming new and returning guests for a busy 2018 season at our resorts & lodges.
This spring arrived very late in my neck of the woods, with ice out May 10, the latest previously recorded was April 29. This created some challenges opening the camp, and I know that I am not alone in this. It’s hard to get the water on when your lines are frozen…but as we do every year, we rolled with the challenges and made the best of it. I did get a chuckle when guests called to inquire about a canoe trip in April when the waterway still had more than 2’ thick of ice. We suggested the possibility of having the canoe pulled by a dog team…perhaps we created a new winter sport.
It is our good humour, tenacity, and love of the North that keep us smiling in the face of change and challenges. In this 90th year of NOTO, it is time to reflect back on our lengthy history and look forward to the future. We are excited to announce the launch of our new strategic planning process aimed at enhancing our organization.
The new 5 year strategic plan will serve as a roadmap to guide NOTO through sustainable growth while continuing to meet the needs of our industry. This is a very exciting time for our organization as we are one of the few remaining with a historic legacy of advocacy and with a board made up of business owners in the tourism industry who have skin in the game. Our board and our membership are made up of tourism operators rather than bureaucrats, and as such have a unique insight into the needs and challenges that our members face.
In order to grow change is necessary, the new 5 year strategic plan will outline our mission, values, priorities and benchmarks to shoot for as we chart our way forward to success. Our industry has seen many changes over the years, some that have impacted all of our members and others that affected only a few. This plan is for you our membership and for NOTO to become a stronger and more effective voice on behalf of our outfitters and the tourism industry.
And this is where YOU come in! NOTO needs your input throughout this process to help guide the strategic plan so that it speaks with the voice and vision of our membership. How do you see the future of Nature & Outdoor Tourism in Ontario? We want to hear your opinions and ideas. Over the course of the next several weeks we will be reaching out through newsletters, calls, the NOTO website, Facebook and via online surveys & focus groups.
Your participation in these endeavors is greatly appreciated. I am excited to see this plan take shape and to share the final results with our membership. I am grateful to be President of NOTO at this time when we have the opportunity to effect real change both within our organization and the industry as a whole.
Please join myself, Laurie, and the rest of the NOTO Board, working together we can strengthen the tourism industry in Ontario.