About NOTO

Our History:

vintage NOTO signThe Northern Ontario Tourist Outfitters Association (NOTO) was founded by a group of tourism operators in March 1929 to create an organized voice for the resource-based tourism industry in Northern Ontario.

Its purpose was to represent the interests of that industry through impressing upon Government the need to protect and safeguard the attractions that enticed travellers to come to Ontario…our high quality natural resource base such as our forests, fish, wildlife, clean air and water, and wilderness.

More than 80 years after our founding, government relations remains the centre of NOTO’s focus. NOTO maintains ongoing communications with political leaders and senior civil servants at the local, provincial, and federal levels and lobbies all levels of government to make sure their policies help the outdoor tourism industry in Ontario grow and prosper.

Although this remains the prime focus of the Association today, as outlined in our Mission Statement, NOTO has broadened its mandate over the years to keep up with the changing needs of the membership and the industry.

In 2000, we adopted the additional operating name of Nature & Outdoor Tourism Ontario to better reflect that our organization is provincial in nature. Although most of the nature and outdoor tourism industry is located in northern Ontario, it is clear that many issues affect the entire industry, and many operators in southern Ontario felt they had no organized voice, and needed one. This led NOTO to shift its focus from being an organization the reflected the needs of its members in northern Ontario to one that works to support the nature and outdoor tourism industry throughout Ontario.

Mission Statement:

The mission of NOTO is to enhance the quality, diversity and economic viability of the Nature and Outdoor Tourism Industry in Ontario.

Philosophy Statement:

NOTO is an organization dedicated to proactive planning, development, and promotion of a strong nature & outdoor tourism industry in Ontario.

NOTO is committed to:

…for optimum use of the resources of Ontario for the long-term social and economic benefits of all.

Code of Ethics:

For a list of our current board of directors, click here.

For a list of NOTO's current staff members, click here.

If you would like to contact us, you can find the information here.


NOTO 386 Algonquin Avenue, North Bay, ON P1B 4W3 • T 705.472.5552 • F 705.472.0621 • info@noto.net
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